Hiya! I’m Alex, a designer & community builder based in Toronto, Ontario. Currently I manage the Sportsbook & Media team at PENN Entertainment / theScore. In the past I’ve led teams and contributed to products at Jobber, MoMA, KUDO, and Produktiv. I also work closely with Figma on Friends of Figma.
Away from the screen I can usually be found building keyboards, modding gameboys, reading, and scouring the net for interesting interactive art. I’m most active on bluesky, mastodon & posts (rip), but if neither suit ya I’ve previously streamed, posted, and shared on twitch, youtube, and cohost (rip). ‘
Up to date work samples can be viewed here. You will need a password to access. Available as a PDF as well.
Experience
Product Design Manager - Sportsbook & Media, PENN Entertainment / theScore
Empowering the sports fan's experience.
2023 - Present
At the start of 2025 we restructured our product teams and merged our media (theScore) and Sportsbook (theScore Bet, ESPN Bet, Retail, internal tools) units into a single business group. I now have the privilege of working with 9 creative IC’s spanning a broad range of sports media and betting surfaces.
Before the restructuring I managed a team of 6 designers and 1 UX writer who worked on theScore Bet, ESPN Bet, retail sportsbooks, our growing ecosystem with ESPN, and PENN Entertainment's industry leading internal betting tools.
In November of 2023 ESPN BET launched and reached #8 in Google Play’s Overall Free and was the #1 Top Free App in Apple’s App Store.
Community Advocate, Figma
A design platform for teams who build products together.
2021 - Present
Together with my partner in crimeommunity ™️ Bruno I help manage Friends of Figma, Figma's global community program. My responsibilities cover moderation, growth strategy, platform maintenance, and facilitating events. You can learn more at friends.figma.com.
Staff Product Designer, Jobber
The best way to organize your service business.
2021 - 2023
At Jobber I worked closely with product leaders to drive strategic design initiatives, produced high impact features and helped level up the design org through mentorship, workshops, and establishing rituals.
Product Designer, MoMA
The Museum of Modern Art connects people from around the world to the art of our time.
2022
At MoMA I worked on adapting a strategic vision produced by IDEO to a more grounded technological scope. I worked with project managers to establish a roadmap of deliverables, created hi fidelity templates and interactive prototypes for a new digital home for members, and contributed to MoMA’s digital design system. Work also included updating editorial templates to better point to the new digital member home.
Product Designer, KUDO
Multilingual Meetings. Reinvented.
2022
At KUDO I worked with the marketplace team, updating the platform design, UX, brand application, and rebuilding the component library used across the entire digital portfolio.
Product Designer, Freelance for Pallet
2022
My second collaboration with Bonnie Kate Wolf (bonniekatewolf.com/), this time focusing on an email design system that incorporated Pallet's new brand.
Product Designer, Freelance for Caviar
2021
Collaborated with Bonnie Kate Wolf (bonniekatewolf.com/) on a marketing design system for Caviar.
Product Design Lead, Produktiv (formerly KRTFWRK)
A little team solving big problems.
2020 - 2021
At Produktiv I led and embedded design team within Sun Life, focusing on new tools to help new and existing clients learn more about offered products.
Other products included new digital products for Harbourfront Centre, Future Capital, Lightyear Health, Xanadu, Coral, and Aspira. I also established a core set of principles and processes for Produktiv's design team that enabled greater scale and decreased product delivery time.
The expansive collection of work delivered is too great to show here, so I’ve linked Figma files for each project on my Work Samples page.
Product Designer, Tucows
Making the Internet better.
2019 - 2020
During my time at Tucows I created a design accessibility plan and collaborated with team leads on an implementation roadmap, designed new customer acquisition tools for Ting Mobile, and built the first design system and component library for Ting.
Product Designer, medchart
Transforming medical record access for businesses beyond care.
2018 - 2019
At medchart I worked on a cross functional team as the only designer, designing digital products for the legal, private medical practice, and consumer platforms.
I also had the privilege of collaborating with Cossette on a new brand for Medchart. This multi-month process involved market research, ideation sessions, design crits, and culminated in a full platform redesign.
UX/UI Designer, Novus Health
Empowering people to take control of their health.
2017 - 2018
At Novus Health I introduced and facilitated design sprints, conducted user research on new and existing digital products, created and managed a component library, and shipped a new enterprise health dashboard.
Studio Assistant, Pen & Brick
2015 - Present
I work as an occasional builder, designer, technician, and installer for Raymond Girard's Pen & Brick project.
Made with Notion + Super (referral link).