Hiya, I’m Alex. I’ve helped teams at theScore, Jobber, MoMA, KUDO, and Produktiv build world class digital experiences. I also work closely with Figma on Friends of Figma. Nice to meet you!
Away from the screen I can usually be found building keyboards, modding gameboys, reading, and scouring the net for interesting interactive art. I’m most active on threads & posts, but if neither suit ya I’ve previously streamed, posted, and shared on twitch, youtube, cohost, mastodon, and bluesky.
Let’s work together
I’m currently open to select contract roles in product design, design management, and product strategy. Feel free to drop me a line or check out some of my work samples. You can also have a look at my references on LinkedIn.
Experience
Product Design Manager, theScore
Empowering the sports fan's experience.
2023 - Present
At theScore I manage a team of 6 designers and 1 UX writer who collectively work on theScore Bet, ESPN Bet, retail sportsbooks, our growing ecosystem with ESPN, and PENN Entertainment's industry leading internal betting tools.
On November 14th, 2023 we launched ESPN Bet in 17 states. Within the first week we reached #8 in Google Play’s Overall Free and were the #1 Top Free App in Apple’s App Store.
In 2024 I collaborated with a broad range of senior stakeholders to refine our product roadmap, and advocate for a growing UX org in our product development process. We launched impactful new features such as,
- Parlay Lounge,
- an improved My Bet's experience,
- an extensible retail platform,
- brand new Featured Markets and introduced trending as a data point for patrons,
- an updated component library and design system for our CMS,
- and so much more!
Additionally, Sportsbook's research manager Amanda King and I updated our product design process and product discovery to be more equitable and data driven.
Community Advocate, Figma
A design platform for teams who build products together.
2021 - Present
Together with my partner in crimeommunity ™️ Bruno I help manage Friends of Figma, Figma's global community program. My responsibilities cover moderation, growth strategy, platform maintenance, and facilitating events. You can learn more at friends.figma.com.
Staff Product Designer, Jobber
The best way to organize your service business.
2021 - 2023
At Jobber I worked closely with product leaders to drive strategic design initiatives, produced high impact features and helped level up the design org through mentorship, workshops, and establishing rituals.
Product Designer, MoMA
The Museum of Modern Art connects people from around the world to the art of our time.
2022
At MoMA I worked on adapting a strategic vision produced by IDEO to a more grounded technological scope. I worked with project managers to establish a roadmap of deliverables, created hi fidelity templates and interactive prototypes for a new digital home for members, and contributed to MoMA’s digital design system. Work also included updating editorial templates to better point to the new digital member home.
Product Designer, KUDO
Multilingual Meetings. Reinvented.
2022
At KUDO I worked with the marketplace team, updating the platform design, UX, brand application, and rebuilding the component library used across the entire digital portfolio.
Product Designer, Freelance for Pallet
2022
My second collaboration with Bonnie Kate Wolf (bonniekatewolf.com/), this time focusing on an email design system that incorporated Pallet's new brand.
Product Designer, Freelance for Caviar
2021
Collaborated with Bonnie Kate Wolf (bonniekatewolf.com/) on a marketing design system for Caviar.
Product Design Lead, Produktiv (formerly KRTFWRK)
A little team solving big problems.
2020 - 2021
At Produktiv I led and embedded design team within Sun Life, focusing on new tools to help new and existing clients learn more about offered products.
Other products included new digital products for Harbourfront Centre, Future Capital, Lightyear Health, Xanadu, Coral, and Aspira. I also established a core set of principles and processes for Produktiv's design team that enabled greater scale and decreased product delivery time.
The expansive collection of work delivered is too great to show here, so I’ve linked Figma files for each project on my Work Samples page.
Product Designer, Tucows
Making the Internet better.
2019 - 2020
During my time at Tucows I created a design accessibility plan and collaborated with team leads on an implementation roadmap, designed new customer acquisition tools for Ting Mobile, and built the first design system and component library for Ting.
Product Designer, medchart
Transforming medical record access for businesses beyond care.
2018 - 2019
At medchart I worked on a cross functional team as the only designer, designing digital products for the legal, private medical practice, and consumer platforms.
I also had the privilege of collaborating with Cossette on a new brand for Medchart. This multi-month process involved market research, ideation sessions, design crits, and culminated in a full platform redesign.
UX/UI Designer, Novus Health
Empowering people to take control of their health.
2017 - 2018
At Novus Health I introduced and facilitated design sprints, conducted user research on new and existing digital products, created and managed a component library, and shipped a new enterprise health dashboard.
Studio Assistant, Pen & Brick
2015 - On call
I work as an occasional builder, designer, technician, and installer for Raymond Girard's Pen & Brick project.
Made with Notion + Super (referral link).